Do not waste a minute at an empty campfire in WoW Forever
Sitting by a campfire is not enough, because you need profession features to get any benefits.

Technically, all you have to do is sit beside a WoW Forever Campfire for a minute, and you are supposed to get a 1-hour (or 2 hours if you use the Pouch of Violet Dust) buff. But it turns out that it will not give you anything unless someone has added profession features to it.
The campfire itself does not provide any bonuses. Those come from items placed around it, such as the Fishing profession's Fish Bowl or the First Aid Kit. If nobody has contributed any features, you can sit there for the full minute and walk away without a single buff.
So before settling down at your own little campsite, check what has been placed around the fire. Joining a camp that already has two or three buffs around it, is usually a much better option than just placing your camp down with nothing or just one buff, especially if you are playing solo.
You Can Only Place One Profession Feature per Hour
Now that this is clear, there is another problem.
There is a restriction that can make setting up your own camp a little bit complicated. Each player can only contribute one profession feature per hour, and all their features share the same cooldown.
For example, if you place a Fish Bowl from Fishing, you will trigger the cooldown for your First Aid Kit as well. You cannot simply place both items yourself to give everyone two buffs. Someone else needs to contribute another feature.

Basic Campfires can hold up to three additional features, so you will need other players to fill the remaining slots. Once you unlock bigger campfires, you can add more features.
Keep also in mind that dying removes the camp buffs you have received. That can leave you in a really annoying situation.
This can end in weird situations where you just put your camp down, everyone placed one buff, so you are all on the 1-hour cooldown, you leave town, accidentally run into an enemy you could not beat, and you are now all dead, and your buff is gone. But if you want to place another camp down, you will not be able to add any buffs right away. You have to essentially be buff-less for the rest of the hour until everything resets, or you find an already existing camp from other players.
The system basically encourages you to share your profession features. Just make it a habit to check the campsite before spending a minute resting there. Otherwise, you might end up with nothing to show for it.
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